FIFA 11 reinvents player authenticity – on and off the ball – for every player and at every position on the pitch with Personality+, an all-new feature that sees individual abilities reflected in game, enabling clear differentiation for every player.With Personality+ a footballer’s abilities on the pitch is mirrored authentically in game, creating individual personalities. Players will be distinguished from one another through a sophisticated database that evaluates and grades each player’s skill-set over 36 attributes and 57 traits, compiled by 1700 scouts around the world. Real Madrid’s Kaka will deliver crisp, creative passes, Barcelona’s Andres Iniesta will utilize tighter turns and close control to dribble through defenses, Manchester United’s Wayne Rooney will hold off defenders and strike shots from distance with pace, and top-flight defenders like Giorgio Chiellini of Juventus will anticipate, predict and react to offensive players to win back possession. Goalkeepers have also been injected with Personality+. The real-life personality of the keeper, whether acrobatic or traditional, will dictate his style in game. Dive attributes will determine the keepers with the ability to reach for further shots while reflex attributes determine reaction times, so a keeper like Petr Cech of Chelsea FC will show be able to showcase world-class skills. Building on the FIFA 10 gameplay that won 50 sports game of the year awards, FIFA 11 introduces new Pro Passing where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch, yielding a deeply rewarding passing system. Plus, a series of new customization tools will enable fans to transform FIFA 11 in new and personally meaningful ways. Assign customized chants for every team and league and play music tracks from your existing library from within the game. Next Gen Key Features Personality+ — Personality + sees a footballer’s performance on the pitch mirrored authentically in game, creating clearly differentiated players with individual personalities. Personality+ at every position and for every player on the pitch reinvents how players perform – on and off the ball. Personality+ Goalkeepers—The real-life personality of the Keeper, whether acrobatic or traditional, will dictate his style in the game. Dive attributes will determine the keepers with the ability to reach for further shots while Reflex attribute determine reaction times. Personality+ CPU AI— CPU controlled football stars have a suite of skill moves to exploit, with star player attributes and specific behaviours attributed to particular players. Personality+ Celebrations— User Controlled Celebrations 2.0 enhances the emotion of scoring by allowing you to perform your players trademark celebration and interact with your teammates in real-time. Personality+ Player Models— Greater variety of bodies and models further distinguishes each player on the pitch. Plus, new dribble run styles perfectly match players’ real-world abilities and style. Personality+ Animations — More varied and realistic animations will bring an added level of authenticity. New heading animations differentiate downward strikes from deflections. Featuring dozens of new tackling, slide tackle and jostling animations with a multitude of new responses. Pro Passing System— A new passing system where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch. Poor decisions or over/under striking the ball will mean error-prone outcomes. New types of passes such as swerve passes will enable players to make a safer and more effective play.  Customized Crowd Chants— Assign customized chants for every team and league. Set your home club’s anthems and chants to play during player introductions, halftime, and after goals. Even hear your name echo in the stands of Old Trafford or San Siro with customized chants for your Virtual Pro. Plus, play music from your hard drive in game. Advanced Goalkeeper Awareness— Goalkeepers are now more aware of their surroundings and react more intelligently to each threat. Improvements include sprinting to cut off a loose ball, demonstrating urgency when scrambling back to the net, and the aptitude to skillfully identify and react to lob shots. FIFA Theatre — Save highlights from any match – including online – right to your hard drive to view, replay or upload to Footballworld.com at any time. Complete Authenticity —28 officially licensed leagues, over 500 licensed teams and more than 15,000 players. Virtual Pro: Live out the fantasy of being a real life footballer by creating yourself in game with a 3D head using Photo Game Face. Play as yourself across any mode. Grow your player attributes through 200 accomplishments and take your Virtual Pro online to become a global superstar.    360° Dribbling—The market-leading 360° dribbling system that provides finer dribbling control, enabling players to find spaces between defenders that previously were not possible. FREE Downloadable Content for FIFA 11, Craft Your Ultimate Team EA Sports™ FIFA 11 Ultimate Team is a deeper and more rewarding way of playing FIFA 11, the fastest selling sports game of this console generation. Building on requests by the community we've added a host of new features including the ability to battle against your friends with the Play-A-Friend option so you can prove yours is the Ultimate Team. What's even better is that this year it's FREE! Build your Ultimate Team from the best football stars by earning, buying, selling and trading players with other FIFA Ultimate Team gamers around the world. Create and manage multiple squads and take them into competition in online and solo single-player tournaments, all dynamically updated each week. Want to manage your team while at the office? The Ultimate Team Web Application enables you to build your squads and trade players so when you get home you can jump straight in and test your latest signings. For more information visit the FIFA 11 Ultimate Team homepage; http://www.easportsfootball.com/ultimateteam *Image shown is for FIFA Ultimate Team and not FIFA 11